72 or 28



72% >>>> 28%

28% of the population will not only never vote for us, they will despise us until the end of time. There is little -- no, nothing -- to gain by catering to them. 

"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform." 
                                                              - Seth Godin 


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